Appealing to Logic
An appeal to logic is when advertisers use reasoning and common sense to deliver a message. Advertisers may offer sales or discounts to entice audiences to try their product. Ads using this strategy will also inform the audience about the product to help in their decision to buy it.
Persuasive Results:
Persuasive Results:
- make the audience feel more intelligent for buying the product
- make the audience feel more comfortable with their decision to buy product
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